Marketing as a component of enterprise’s innovative activity

Introduction. Innovative activity is a necessary condition for improving the state of enterprise and its position in market. It based on certain ideas: simple, implementation which does not require significant investment global, fundamental research works costs. However, very often expected effectiveness innovative projects achieved. The risks associated with non-return spent resources increase increasing level radicalism scientific developments, that form basis projects. In many cases, new competitors appear during bringing product to market, or by time it appears, potential consumers are unprepared. addition, there low innovation activity, due insufficiency it. At same time, first all, problems put forward, while importance marketing recedes into background. purpose paper highlight as component activities enterprise. Results. shown place scheme functional structure business has been improved. peculiarities basic functionalities indicated. enterprise, particular innovatics, highlighted. To ensure development, key features model priorities considered following requirements concept customer shown. qualitative formation information functionality intelligence Conclusion. occupies particularly important place, because determines fate inventions discoveries. indicates need consider problem development domestic enterprises through spectrum unified highlighting priority accelerate pace technical progress.